United Healthcare
Designing award-winning experiences for the nation’s largest healthcare provider
Provider Portal
Confusing site structure and outdated content hindered healthcare professionals from accessing the information they needed. Using insights from the research I performed, including interviews, journey maps, analytics, two card sorts and two rounds of usability tests, I designed a streamlined task-based solution that allows users to spend more time with their patients, instead of hunting for a prior authorization form.
2018 W3 Gold Award Winner – Health Care Services
2018 W3 Silver Award Winner – Technical Achievement
Community & State
Community & State went from a sub-brand lacking content strategy and innovation to a user-friendly, responsively designed site worthy of their mission. I created personas and conducted a card sort to develop a taxonomy and information architecture that improved findability. By creating a design system, I provided Community & State with a scalable and consistent experience that elevated their brand to better align with UHC.
Awarded “Outstanding Website” in the WebAwards 2018 competition
Connect to Market
Connect to Market suffered from such poor findability users actually preferred to call a representative rather than use the website. I designed a research-based solution by leading interviews, journey mapping, running a card sort and conducting usability testing. The result was a mobile optimized experience with an intuitive content strategy that surfaces related content based on context. A personalization strategy further improved findability by reducing the noise to only show what matters at the right moment.