From complicated to simple –
transforming user experiences since 2010.

What I love


Asking why. Designing for all. Digging deep to understand the real problem to create solutions that drive real change. Intimately knowing users and their needs. Supporting qualitative research with quanitative data to make insight-driven design decisions. Defining an approach and designing project plans. Coaching a team of high performing rockstars. Whiteboards. Collaborating across departments to build usable and implementable experiences. Nuturing relationships with clients that turn projects into programs. Finding the perfect gif. Advocating for users. A good challenge.

What I want


Opportunities to lean in to a project beyond the initial redesign. Space to research, test, improve, rinse and repeat. Ownership of a vision that I can empower my team to achieve. A culture that supports and promotes work/life balance.